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Youre currently using an unsupported browser. Join the IAB Tech Lab for the first Addressability Solutions Roadshow of 2022.


Iab Europe Tech Lab Addressability Solutions Roadshow Iab Europe

The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday April 15 to take a deep dive into the comprehensive solutions that are being drafted for the market to adopt in 2021.

. Join us on April 06 2022 for the IAB Tech Labs Council Meeting Member Vote where we will discuss our 2021 outputs and 2022 roadmap with a core focus on our identity privacy CTV and security fraud priorities for 2022. As part of the path to an improved ecosystem they will dive into updates including expanded support for additional platforms like CTV additional tools for supply chain validation from Tech Lab and new standards to support buy side transparency. IAB Tech Lab Summit is THE industry event designed for industry experts from the digital advertising industry.

The deprecation of identifiers has been looming over our industry since 2020 inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. At last weeks IAB Canadas State of the Nation event IAB Tech Labs Jill Wittkopp Director of Product and Jordan Mitchell Senior Vice President. IAB Tech Lab CTV.

678 likes 2 talking about this 17 were here. Nov 12 2019 900 am - 630 pm EST Last Chance. Chris Wood on June 10 2022 at 343 pm We are experiencing simultaneously many watershed moments in our industrys history said IAB Tech Lab CEO Anthony Katsur.

Nov 10 2022 900 am 600 pm EST. Short welcome from IAB Europe and IAB Tech Lab. The IAB Tech Lab Summit.

The GPP and the IABs Rearc efforts in general anticipate the near future of privacy compliance as being an even larger and messier web of regional requirements rather than one global standard that makes life easier for the digital advertising world. Hear a recap of the evolution of the proposed specifications from 2021 and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Renaissance will showcase the innovative solutions and standards developed by IAB Tech Lab and our members.

But in chaos lies opportunityand for. Through our supporting events and implementation we raise awareness provide support and improve the adoption of these standards across the industry. IAB Tech Lab at IAB Canadas National Uninterrupted Town Hall Event.

Renaissance will showcase the innovative solutions and standards developed by IAB Tech Lab and our members. Part 2 of 3. Established in 2014 the IAB Technology Laboratory Tech Lab is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.

Comprised of digital publishers ad technology firms agencies marketers and other member companies IAB Tech Lab focuses. AT IAB Tech Labs Transcend event in New York CEO Anthony Katsur and others laid out their vision to navigate privacy clamp down on fraud and grow CTV. We will educate the industry on how to enable these changes as the foundation of the next generation of digital advertising technology.

Sep 15-17 2020 1100 am - 230 pm EST. This event will take place at the IAB Tech Lab office in New York City. Our key areas of focus for 2022 are.

Attendees will dive deep into the latest CTV standards gain insights from. Attendees will dive deep into the latest CTV standards gain insights from. We will also cover other technologies and standards Data Label Content Taxonomy Transparency Consent Framework and Project Rearc that companies can adopt or get involved in today.

This event will showcase the industry standards for supply and demand chain transparency. Transcend on Thursday 9 June. The IAB Tech Lab Summit.

For the best experience please update to a modern browser X. Virtual option is available. Over the last two years a wide range of alternatives have been proposed.

The deprecation of identifiers has been looming over our industry since 2020 inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. This virtual event will dive into the standards and technology solutions for brand safe and viewable ads on CTV. How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers.

Comprised of digital publishers ad technology firms agencies marketers and other member companies IAB Tech Lab focuses. From the event website. Join us for this event to skip the commercial narratives and blue sky thinking and instead tune into technical foundations technology solutions demonstrations honest debates and discussions about the industrys biggest.

Were still in Q3 but in 2020 we have already seen more changes to our industry than in the previous five years and theres no sign that things will slow down anytime soon. Established in 2014 the IAB Technology Laboratory Tech Lab is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. IAB Tech Lab produces global technical standards and solutions that work to build and support a healthy and sustainable digital media and advertising industry.

Learn how to address the loss of third-party cookies and identifiers with privacy-preserving addressability solutions via new industry standards and. The IAB Tech Lab is a nonprofit researchdevelopment consortium charged with helping companies implement global. Said Jon Mew CEO IAB UK.

Keys to Consumer Attention Tech Lab Innovation Day. A recap of the State of the Nation event submitted by IAB Canada contributor. Industry Event IAB Tech Lab Reboot 2020 While the world is changing in a big way all around us the opportunity in ad tech is to design a better blueprint for a stronger more sustainable more flexible future that can better withstand the sort of disruption and shifts weve seen in 2020.

With the growth of streaming Connected TV CTV has firmly established itself as a critical component of the digital media landscape. 99 - IAB Members. It will play an instrumental role in our industry when it comes to striking a balance between privacy and sustaining an ad-supported digital media ecosystem.

From 1 June 2022 the GPP will be available for public comment for 60 days and will be discussed during the IAB Tech Lab Summit. While it is clear that stakeholders will need to work with. Over the last two years a wide range of alternatives have been proposed.

We will educate the industry on how to enable these changes as the foundation of the next generation of digital advertising technology. Digital advertising fights to adapt as national regulations chip away at it.


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